Laia Grassi
Expert in Generative Artificial Intelligence
With over 20 years of experience, Laia Grassi is a creative director specialising in advertising and generative artificial intelligence. She has collaborated with renowned brands such as Coca-Cola, Google, Audi and IKEA. She has received more than 40 international awards, including Cannes Lions and Clio Awards. She currently runs her own consultancy firm, SANDIA, and is the author of the book Yo, Algoritmo (Me, Algorithm) and the documentary Hollywood lo Hizo (Hollywood Did It).