Josías de la Espada

Organizations are launching more campaigns than ever—yet driving less action. When a strategic moment goes unnoticed, the cost is real. Josías De La Espada Sempris is the founder and CEO of Pirsonal, a personalized video platform built to help marketing and customer experience teams turn high-impact moments into campaigns that drive measurable action. Since 2017, he has supported organizations across technology, education, financial services, and membership sectors in activating onboarding, renewals, launches, and critical communications—integrating personalized video into existing systems without adding operational complexity. Because a campaign only matters when it drives action.