Iñaki Iturbide

Chief Revenue Officer at indigitall, a SaaS company specialising in omnichannel communications and customer engagement (web/app push, WhatsApp Business API, RCS, email, SMS, in-app/in-web), with its own customer data platform and journey builder. ​ An engineer by training with an Executive MBA, he has built his career in technology and digital environments, leading international commercial teams, expansion strategies and business scaling across Europe and Latin America. At indigitall, he leads the global revenue strategy (marketing, BDR, sales, partnerships and customer success), driving recurring growth and strengthening the company’s position as Spain’s only official WhatsApp Business Solution Provider (BSP), as well as a technology partner to major organisations in sectors such as travel, retail, media, banking, insurance and telecoms. ​ He has been actively involved in launching and developing markets including Spain, Mexico, Colombia, Peru, Chile and Brazil—building local teams, defining pricing and go-to-market models, and creating a performance-driven commercial engine focused on profitability and sustainable ARR growth. His focus is to help large organisations regain control of owned communication channels, reduce reliance on third parties (Google/Meta), optimise the customer journey and generate incremental revenue through automated, data-driven engagement strategies. He combines strategic vision with operational execution, working closely with CEOs, CMOs and digital transformation teams to turn conversational channels and notifications into genuine business assets.