Gemma Astudillo

Strategic marketing executive with more than 20 years of experience driving growth, brand positioning and revenue acceleration in global markets. She has solid experience in Field Marketing, demand generation, digital strategy and Account-Based Marketing (ABM), standing out in the design and execution of data-driven, high-impact marketing initiatives that drive commercial pipeline growth, collaboration with sales teams and expansion into new markets. Throughout her career, she has successfully led go-to-market strategies across multiple regions, aligning multidisciplinary sales, channel and corporate marketing teams to execute segmented campaigns, strengthen brand awareness and generate measurable business results.