Francisco Hortigüela

Francisco Hortigüela Martos is the president of AMETIC and a member of the CEOE Executive Committee, with over 30 years of experience in the digital industry, where he has held executive positions at companies such as Samsung and Philips. He holds a degree in Telecommunications Engineering and has received training in business management at schools such as IESE, ESADE, ESSEC, and San Telmo. Additionally, he is the founder and CEO of INBUSINESS 5.0, a strategic consulting firm specializing in technology and communication, and has extensive international experience. Throughout his career, he has received various awards for his professional contributions and his work in the field of communication.