Eva Bendayan

Economist and Leader in Healthcare Innovation She holds a degree in Economic and Business Sciences from the University of Barcelona, has a solid specialisation in digital marketing, data protection and leadership. She is a professor of International Marketing at INSA Barcelona and an accredited mediator by the Ministry of Justice. As founder and leader of FDM – Fórmulas de Marketing, a communication agency specialised in healthcare, she has transformed her strategic vision into pioneering technological solutions that digitalise the relationship between laboratories and pharmacies. Her approach combines financial rigour with a humanistic vision, standing out for her ability to resolve conflicts and implement disruptive projects in traditional industrial environments.