Daniel Rodríguez-Arias

Daniel Rodríguez-Arias is Chief Operating Officer of Ogilvy Barcelona and European Tech Lead at Ogilvy Europe, roles that reflect his leadership in technological innovation. With a career spanning more than 26 years at Ogilvy, Daniel leads multidisciplinary teams on global projects, driving excellence and the adoption of the latest technological trends, including Artificial Intelligence. His experience makes him an expert in complex systems integration, innovation in customer experience, and the future of technology in digital marketing. Daniel plays a key role in the transformation of the agency, leveraging AI-driven tools and strategies to optimize results and personalize customer experiences.