Cristina Flores

Telecommunications Engineer, with specialised training in Big Data and Data Science, and currently a data scientist at Telefónica, specialising in the application of generative artificial intelligence. She is part of an innovation hub focused on artificial intelligence, big data and strategy, where she brings solutions into production with an impact on millions of customers. She has experience in consulting across sectors such as banking, retail, utilities and telecommunications, working on strategy and advanced analytics projects aimed at optimising processes, driving efficiency and improving decision-making through artificial intelligence. Previously, she was part of Wayra, Telefónica’s startup accelerator, where she developed an artificial intelligence product applied to fashion, combining computer vision and generative models to create new user experiences and generate business opportunities through affiliate models and their application across different sectors. Her experience combines product development, the application of technology in real environments and a business-oriented mindset, together with the development of her own projects in the creative field, exploring the intersection between technology, design and expression.