Álvaro González de Buitrago

Álvaro González de Buitrago, known as Alvaro845, is a Spanish content creator and entrepreneur. He was one of the pioneers of mobile gaming on Spanish-language YouTube, where he has built a community of over 7 million followers. He is the founder of the esports club Team Queso and, in recent years, has expanded into entrepreneurship and content around economics and current affairs through projects such as Spicy4tuna and the podcast Desayuno Royale. He is currently VP of Creator Programs at Aftershock Media Group. It’s not just about going viral — it’s about being sustainable. With over 12 years of evolution as a content creator, Álvaro breaks down his transition from gaming content to business diversification, exploring how personal branding becomes the foundation of his ventures, challenging traditional rules around content specialization.