Alejandro González Uribe

CAMILO & ALEJANDRO GONZÁLEZ: DEVELOPERS OF THE NEW HOSPITALITY Founding partners of Macca Desarrollo Inmobiliario and Blackroom Operador Hotelero, this business duo represents the perfect combination of strategic innovation and operational execution in real estate development focused on niche hospitality. Alejandro, a specialist in market research and the creation of differentiated products with more than 15 years of experience, leads the conceptual and innovative vision. His expertise in consumer behaviour analysis, experiential design and luxury brand development is complemented by a deep knowledge of the global hotel industry, having studied more than 200 hotel operations in 35 countries. Camilo brings 18 years of solid experience in management, investment, asset operation and hotel project construction. A strategic business traveller with high-level experience in first-world destinations, he translates innovative vision into flawless execution and world-class infrastructure. Together, they lead projects in Medellín and Latin America that redefine niche hospitality, creating real estate and hotel proposals that respond precisely to the demands of the contemporary market and set new standards of differential value.