Frontier Firm: AI Agents in Business Applications

In a world where generative AI is already integrated into everyday life, the next competitive advantage lies with companies that move beyond using generic assistants to deploying AI agents connected to their actual business processes. In the session “Frontier Firm: AI Agents in Business Applications” at CTx Seville, we will explore how the most advanced organizations are making this leap and what it means, in practice, to operate as a Frontier Firm according to Microsoft’s vision.

Javier Armesto, Microsoft MVP and Head of R&D and AI at VS Sistemas Eduardo Jiménez, CTO of VS Sistemas José María Pedraza, CEO of VS Sistemas