Communication as a bridge between people and technology: the CTX 2026 experience (Europa Press)

According to Miguel Ángel Pérez Laguna, Communications Director of CTX Tech Experience, the challenge of communication in the age of artificial intelligence is not primarily technological, but human. Speaking about the event—which aims to become the largest gathering of technology, entrepreneurship, and innovation in southern Europe in 2026—Pérez emphasized the importance of translating technological progress into meaningful narratives that people can understand and relate to. “The pace of technological advancement is extraordinary, but if we are unable to explain what it is for and how it improves our daily lives, it simply becomes noise,” he noted. “Communication has the responsibility of translating the future into language that feels close and accessible.” CTX Tech Experience is conceived as an immersive experience where leaders from the technology sector can not only share innovation, but also spark conversations that bring technology closer to people. Read the full article: https://www.europapress.es/comunicados/tic-00911/noticia-comunicado-comunicacion-puente-personas-tecnologia-experiencia-ctx-2026-20260210094320.html